National Museum Of Ideas
The National Museum of Ideas celebrates innovative ideas and inventions from the past, educates idea generators, and inspires future thinkers. These aims are represented in the three main sectors of the museum: Learn, Educate and Inspire.
Branding Exhibition Design Typography Copy-writing
Degree Module Assignment
The task was to address the creative possibilities that arise when charged with the challenge of designing for a new museum that will focus entirely on ‘Ideas’. The museum encompasses the progression of humankind’s history of ideas and how these have shaped the world in which we live today, as well as including up-to-date ideas and also reference future and foreseeable possibilities. The task was to generate a visual look and feel for the proposed museum, including an appropriate identity and branding approach that communicates the spirit of the venture and one that is applied holistically across the museum.
To reflect the different exhibits in the museum’s identity,
I aimed for versatility. An identity that incorporates a colour palette for each of the individual sections, but is combined in an generic corporate identity for the museum as a whole. The identity — utilising a green, yellow and blue colour palette — was applied holistically throughout all contact points of the museum.
Part of creating a versatile and holistic identity is also applying the design solutions to a range of contact points and different applications. The identity design was applied to stationary and other corporate materials and merchandise to give an aesthetic model of how the identity could work when used by the museum.
As well as creating the identity, I also introduced a simple billboard advertising campaign to attract visitors to the museum. The campaign focused on the revolutionary ideas that have formed, and are continuing to form the world in which we live. The idea behind it was to feature a very simple design, with little more than a statement, image and the name of the museum. This would, in theory, entice the audience to visit the museum with the desire to learn more.