D&AD New Blood 2017
In response to the brief I chose Instagram as the digital platform to represent in an analogue context. Instagram is a very visual and creativity-orientated social media network. Many designers, artists, studios and other creatives use Instagram to share their work and reach fans, fellow creatives or even potential clients.
Everything shared on Instagram is visual in nature. Whilst posts are accompanied by written descriptions, their main focus is the visual element. The platform enables anybody to present their creative side in a digital form. For many users, the in-app function to use their smartphone camera and apply one of Instagram’s 40 digital filters to the photo, can be justified as presenting and sharing their creativity.
The key focus for ‘Contact Sheets’ is celebrating the development of Instagram’s range of digital filters and the camera technology that has influenced them. As camera technology has developed from analogue roots into the digital age, I felt that it was very fitting to celebrate this by taking Instagram – a solely digital platform – back to the analogue roots that effectively inspired it.
The aim of the ‘Contact Sheets’ exhibition is to celebrate the cameras that have influenced Instagram’s filters, through the wonder of the Arjowiggins Creative Paper ranges. By creating paper-art installation pieces with iconic cameras as the visual spectacle, the ability for the audience to interact with the pieces introduces a tactile experience – the qualities of the Arjowiggins Creative Paper ranges – to their attention.
‘Contact Sheets’ is an exhibition featuring a series of large-format installations celebrating the analogue cameras that have influenced Instagram’s development. The exhibition series – constructed from Arjowiggins Creative Paper ranges – encourages the audience to interact with the installations to experience the remarkable qualities of the paper ranges.