The task set by this brief was to develop a proposal for the ‘War of the Words 2016’ event publication. The publication, aimed at designers and creatives attending the event, needed to capture the spirit of the event, and would be distributed throughout the talks. The proposals could be as broad or as focused as deemed appropriate, but needed to be sympathetic in concept and design to the audience.

First and foremost, the publication had to function typographically. There was a variety of content to consider, with each section having a specific role
to play, as well as needing to feel part of the whole publication. The brief stated a need to consider four core themes; Content, Readability, Structure and Chaos, incorporating suitable graphic devices such as grids, and choices of typeface(s) as well as the use of space within the composition and the pace of the publication itself. The physical size, any materials I intended to use and, importantly, how the information was to be structured, had to fit alongside the typographic hierarchy imposed in order to help the overall success of the design.

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TypeRadio were planning to produce a publication to be distributed at the ‘War of the Words – Design Talks’ event. The brief asked for proposals for the event publication that captured the spirit of the ‘War of the Words – Design Talks’ event. It needed to be aimed at the people attending the event, but also to other key individuals and interested parties, as well as to open up the market to a wider audience. The publication proposals could be as broad or as focused as deemed appropriate, but needed to be sympathetic in concept & design to the audience.

With this brief we were given a manuscript containing all the written content that was needed in the publication – including some deliberate spelling and grammar errors – and were tasked with turning this into a publication proposal that explored and considered the four core themes. The focus was on developing and testing our typography skills. In addition to developing a publication, the brief asked for a series of gallery responses to some of the articles included in the manuscript. These gallery responses had to be presented within an independent section at the end of the publication.

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The publication was printed on newsprint, and designed to be released as a handout to visitors at the ‘War of the Words – Design Talks’ event.

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I chose to print it on newsprint as it was considered the most appropriate material for the audience and the context in which the publication would be delivered. As the publication was intended to be distributed at the event to inform visitors about the proceedings, it was not expected to be used a er the event was over.