Carter Wong 'Black Sheep' Awards 2016
Relay Courier Network
The 'Relay Courier Network' revolutionises the way we ship deliveries. It plays on the trust of others to get parcels to recipients faster, cheaper and more efficiently than conventional couriers. The concept revolves around a network of members "lending a hand" to one another and delivering parcels in line with their own journeys or commutes. In the form of a mobile application the service allows users/members to keep up to date with their deliveries, or new delivery jobs on their commute or in their area.
The aim of the brief was to create a courier brand and platform concept that is original and stands out from the rest. This could be through a completely original concept that sets it above all other couriers, or the way it address the problems and misconceptions of the industry. One of the key statements of the brief was to create an online delivery service that was more consumer-focused. Whether the focus was on providing a new and captivating service, or one that simply addressed the problems.
I chose to develop the platform as a mobile application as the service focuses on the movement of goods – of a package to a destination by individual members. As they’re on the move it made the most sense for interactions with the service to be through a mobile device so the service can be used, monitored and managed anywhere and at any time. Also, as the number of smartphone users continues to rise, mobile applications are becoming familiar tools in everyday life, and people’s understanding of how to interact with them is becoming more advanced.
The mobile application ensures that users can manage and monitor all aspects of the ‘Relay Courier Network’ experience conveniently from anywhere and at any time. The minimal user interface makes the app easy to navigate, and present important information or instructions in a clear and concise way.
A key requirement of the brief was that the service had to be more consumer-focused. A er conducting some initial research, which involved discussions with peers regarding their experiences with courier companies, the message was clear that customer service is a notorious issue within the industry. One of my aims with the Relay Courier Network was to introduce a ‘for the people, by the people’ approach to a courier service. The intention behind this was that by directly involving the users in the experience you could improve the level of service. In addition, I felt that you couldn’t get more consumer-focused than a service implemented by its consumers.