YCN Student Awards Europe 2014/15
ECB 'Have a Knockabout'
The ECB ‘Have A Knockabout’ Mobile Application was designed with the intention to get more teenagers, aged between 14 and 19, enjoying cricket by playing more amateur forms of the game in social environments, and to keep them interested in playing, even when education gets in the way.
The brief was to produce a creative design solution that showcases excellent design, creative and copy-writing skills, with the aim of encouraging young people to keep playing, and volunteering for their club. Crucially, the design needed to appeal to, and grab the attention of, young male teenagers with a keen interest in sport.
I chose to design a mobile application as I found it was a platform which would most appeal to the target audience, whilst it could also utilise location services and social interactions/contacts to best arrange or find ‘Knockabouts.’ The ‘Find a Knock-about’ and ‘Host a Knock-about’ features of the app were designed to give users the ability to find games of cricket in their local area, or organise a game for other users and friends to join.
I also felt that adding an aspect into the app that introduces the concept of competition, would give users the motivation to attend more ‘Knockabouts’ and increase their performance statistics. In theory, get people coming back for more. The ‘Performance Tracker’ feature enables users to monitor their playing performances for different game types. The ability to actually see statistical improvements keeps them driven to carry on playing and improve more. On top of all these game features, I also designed the mobile application to include features which could keep the users interested in the sport and playing, even when they couldn’t physically play. Features such as cricket news, ECB store and photo and video galleries.